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Product Marketing Services 

Our collaboration begins with an assessment to analyze the strength and weaknesses of your product communication. From there we proceed with the next two steps: The design of a communication concept and its implementation. 

Product Marketing Assessment

Assessment 

Understanding how you

are perceived.

 

Benefit from a profound product & communication assessment to learn about the strength and weaknesses of your positioning.

 

The outcome of the

work includes an analysis of your:

 

  • product portfolio communication

  • internal & external communication assets

  • overall positioning 

 

You receive a list of well defined problems guiding you through your transformation process. 

 

A problem well stated is a problem half-solved.  

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Product Marketing Concept

Solution

Developing the

concept.

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Get a communication concept and basic product marketing deliverables tailored to your solution and your audiences. 

 

 

The outcome of the work includes:

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  • A refined definition of your product portfolio 

  • The preparation of a competitive analysis

  • A new positioning that fits into the market situation

  • Definition of your buyer personas with perfectly fitting sales pitches 

  • A set of messages to sell your solution easily

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Product Marketing Transformation

Change

Implementing

the transformation.

 

See how the previous analysis and conceptual work fully unfolds into a compelling product communication.

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The outcome of the work includes: 

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  • The creation of a concise product communication for your website

  • A sophisticated white paper about your product and solutions

  • A GTM Process that guides your employees through the development of release notes, product news and the update of your product communication 

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