Transforming
your Product Communication.
The Key Driver for Business Growth?
A strong positioning & clear communication of your software solution.
Tech companies often overlook one central hurdle: The concise positioning and communication of their solution. It must be clear which problems your software solves and what added value it offers. Otherwise your marketing works ineffectively and your sales representatives cannot convince.
The consequence? You miss opportunities and waste valuable resources.
The Solution? Expertise.
As an experienced product marketing consultant, I help B2B companies to communicate their software solutions better.
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I analyze your solution and execute the needed actions to transform your product communication.You obtain clear positioning and communication that facilitates your marketing and sales processes and matches your customers' requirements, problems and aspirations.
Dr. Fabian Fischer
Product Marketing Consultant
Benefits for Your Business
Professional product communication strongly impacts your organization and your business.
Product Clarity
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Most B2B Software products
appear overly complex - that
scares prospects away.
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I capture the essence of your solution. The outcome is a much better understanding of your solution and a clear offer towards
prospects, clients and partners.
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A strategic Positioning
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A great positioning is crucial if you want to stand out and outshine your competition.
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I position your solution strategically towards prospects, partners, analysts and regulations.
Customer Centricity
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Communication creates and
consolidates reality. What or who
you address will become the
center of your action.
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This is why I develop a customer centric communication. It generates a company culture that wins and keeps its clients.
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Multilevel Messaging
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Great communication ranges from a more introductory top-of-funnel messaging to a more specific and deeper bottom-of-funnel content.
I provide a multilevel product messaging for your Marketing.
This way every audience has the proper messaging at the right time.
Customer & Sales Enablement
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A good enablement strategy involves both: your sales teams and your customers.
I create assets that aligns your sales perspective and language with the one of your clients. That leads to a better connection, easier upsell and less churn.
Faster Onboarding
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The onboarding of sales reps takes a lot of time.
This is why I deliver service and problem descriptions that quickly empowers them to engage with prospects on professional level.
Testimonials
"Fabian Fischer transformed our solution into an easy-to-sell offer. Our sales was able to provide differentiated advice, which, together with efficient partner management, led to rapid revenue growth."
Robert Jablonka, Head of Sales
"Fabian Fischer transformed
our solution into an easy-to-sell offer. Our sales was able to provide better advice, which, together with efficient partner management, led to rapid revenue growth." Robert Jablonka, Head of Sales