Transforming
your Product Communication.
Growing a SaaS Business?
Bring clarity to your positioning & product communications
Many technology companies struggle with the concise positioning and communication of their software services. The consequences are disastrous: Missed opportunities, customer disorientation and wasted resources due to inconsistent messaging and untrained sales reps.
Book product marketing as a service
As a product marketing expert for SaaS solutions, I transform your complex solution into an understandable and easy to sell product portfolio.
You obtain clear positioning and communication that facilitates your sales processes and matches your customers' requirements, problems and aspirations.
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Dr. Fabian Fischer
Product Marketing Consultant
Benefits for Your SaaS Business
Unlocking your SaaS Solutions Capabilities.
Product Clarity
Most B2B Software products
appear overly complex - that
scares prospects away.
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I reduce complexity by capturing
the essence of your solution and
communicate it in a well-chosen
structure and clear language.
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The outcome is a much better
understanding of your solution
within your company, towards
prospects and partners.
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Customer Centricity
Communication creates and
consolidates reality. What or who
you address will become the
center of your action.
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This is why I transform your
messages into a customer centric
communication. You will gain from
an empathetic communication
that primarily addresses your
customers’ requirements,
problems and aspirations.
The outcome is the transformation
into a customer centric company
that wins and keeps its clients.
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Customer & Sales Enablement
Many software solutions remain
unused because of poorly
communicated capabilities.
Then customers have no value
experience and will likely churn.
Your sales team usually lacks the
same information and strictly
misses out on upsell and cross sell
opportunities.
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Because of that my enablement
strategy involves both your sales
teams and your customers. They
will speak the same language,
have the same view on your
solution and know its wide range
of services.
As a vendor you are being
compared. This is why your overall
positioning matters. Raising your
flag in the right field is of the
essence to claim your market
share. It is also crucial if you want
to outshine your competition.
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Because of that I position your
solution strategically towards
prospects, partners, analysts and
regulations.
A Strategic Positioning
Most marketing departments
are busy keeping the machine
running. There is no time to create
compelling messages.
I provide a multilevel messaging for your Marketing. It ranges from a more introductory top-of-funnel content to a more specific and deeper bottom-of-funnel content. This way every audience has the proper messaging at the right time.
Multilevel Messaging
Especially sales departments have
a lot of fluctuation. To make things worse: The onboarding of new employees usually takes a lot of time.
This is why I deliver service
and problem descriptions that
empower your sales force to
engage with prospects on day
one. The outcome is a sales team
that performs much faster and in a substantiated way.
Faster Onboarding